Business Development Support

Providing key support

Lighting Africa works to increase people’s access to modern energy services by catalyzing the markets. As such, business development support to companies active in this sector is a key component of our work.

Associate distributor training program, Ethiopia 2015
Associate distributor training program, Ethiopia 2015

In many cases the off-grid lighting and energy sector has attracted new, small enterprises, many of which have greatly benefited from our guidance. We provide business support services to a range of private sector companies, including to product manufacturers, importers, and distributors. In concrete terms this means that we help companies fine tune their business models, sales and marketing strategies, and product distribution networks. We provide advice and training on best business practices, corporate governance and risk management, as well as providing B2B linkages between industry players.

“I have got a lot of knowledge from this workshop. I found the training very practical and relevant to my business”. Training participant

Complementary approaches

Lighting Africa is a joint World Bank Group (WBG) program, bringing together the expertise of two agencies within the WBG – the IFC, which focuses on the private sector, and leads market transformation programs and the World Bank, which works with national governments to help them achieve their energy provision goals. These two approaches complement each other in achieving our ultimate goal of enabling access to modern energy products for an additional 250 million people by 2030 currently living off the grid.