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 <title>The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid</title>
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 <description>&lt;p&gt;&lt;span&gt;Four billion people who live in relative poverty have purchasing power representing a $5 trillion market, according to a report by the IFC, the private sector arm of the World Bank Group, and World Resources Institute (WRI). &lt;/span&gt;&lt;a title=&quot;base of Pyramid Market Size&quot; href=&quot;http://rru.worldbank.org/features/thenext4billion.aspx&quot;&gt;Read more &lt;/a&gt;&lt;/p&gt;
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 <pubDate>Wed, 14 Jan 2009 17:50:54 -0500</pubDate>
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