Lighting Africa completed market research for five countries (Ethiopia, Ghana, Kenya, Tanzania and Zambia) that covers two market segments (households and micro businesses) in both urban and rural areas.
The reports were produced over several market research phases, and including data from over 10,000 consumer interviews. They provide a detailed analysis of both qualitative and quantitative findings that provide manufacturers, distributors, financiers, and others with detailed information on consumer insights. This includes consumer feedback on pricing, design attributes, product preferences, and power generations needs. A synthesis report aggregating the key findings across the five countries is now available for download.
- Download the 5 country market research reports
- Download Synthesis Report (summary of the findings from the 5 country reports)- Find the report on Home Page under "Spotlight"
- To download the full raw data used to compile all the reports, follow This link
The expansion of market intelligence activities to Francophone Africa is underway.
To date, 19 companies have used Lighting Africa market research reports to directly inform their product designs or support their business planning and marketing strategies.
Distribution channel mapping: Importers, bulk purchasers, and other stakeholders are constantly looking towards identifying conventional and alternative distribution channels. To assist in this effort, Lighting Africa conducted an extensive analysis of existing and potential distribution networks – the results of which are available to Lighting Africa associates.
The program has researched potential distribution channels and retail outlets for off-grid lighting products—in Kenya and in Ghana.
Additionally, the program provided distributor education workshops and business development support to link manufacturers with distributors. If producers can establish rural distribution networks and reduce the number of intermediaries between themselves and their local dealers, they can avoid mark-ups and translate savings to consumers
